Rockin’ Ranch
Rockin' Ranch is a conceptual music festival I created to practice my illustration and design skills. Taking place on a ranch, the festival features primarily rock music artists, as well as adjacent genres like indie-rock, alternative, and pop-rock. Something for all rock lovers!
I combine the ranch theme with the rock & roll theme to create a unique visual identity. My focus was to evoke a fun and lively feeling, letting the identity of the festival shine while avoiding irrelevant imagery.
This project explores illustrative techniques, animation, and custom typography.
Poster
Animation
This animation is to be played on a loop on the stage screen between artist sets. It provides the crowd something to look at, and displays the next artist who will take the stage.
Stage Signage Banners
I created 3 banners to be displayed above each stage. Expanding the visual language of the festival's identity, I worked with imagery related to each of the stages' ranch-inspired names.
