Abuelo’s Orchard
Abuelo’s Orchard is a tequila bottle label design with an augmented reality component. The identity of the label explores my immigrant family’s history of citrus picking in Southern California.
Using handmade-looking illustration and typography styles, the label feels family owned and lovingly made.
Augmented Reality
The augmented reality component gives the user more insight into the brand’s identity. With photos of family members, the frames flip when the user taps, providing more info on the backs and giving the consumer more of a connection to the brand.