Luxe in Loop
Luxe in Loop was a conceptual branding project for a designer clothing rental brand. The company creates a sustainable and accessible way to participate in designer fashion.
Brand mission: Luxe in Loop brings designer fashion to the everyday woman. We empower people to feel their best every day. We’re not just a closet; we’re a community — one that swaps everything from clothes to inspiration and ideas. When we’re able to wear what makes us feel our best, we can be our best selves.
From rental to resale and beyond, we are broadening our vision to become the starting point for the circular economy. And with our goals to reduce our carbon footprint, we disrupt the industry’s norms to bring ethical designer fashion to everyone.
This project won 2nd Place for Graphic Design in Cal Poly's 2023 Juried Art & Design Student Gallery Exhibition.
Identity
Business Package
Social Activism Posters
A series of posters to be displayed in public places such as malls, encouraging consumers to "dress green" by shopping rental fashion. This conceptual collaboration between Luxe in Loop and the National Resources Defense Council would donate a percentage of all Luxe in Loop sales to the fight against climate change.
Pop-Up Shop
The pop-up shop builds a Luxe in Loop community beyond the screen. This includes a physical shop, social media ads, a clothing tag, and a postcard for attendees. The pop-up has its own branding, yet still feels cohesive with the rest of the brand's aesthetic. So, I created a custom illustration for the shop, which is used on the storefront, the website landing page, and the print assets.
